Behind-the-scenes story of Takowasabi
When we talk about the secret story behind Takowasabi, let us explain about the history of Chinmi (delicacy).
Japan has both imported and developed unique food culture though the long history. “Shio-kara” is one of the unique foods developed in the period when there were no fridges available.Shio-kara” literally comes from two words Salt (塩) & Spicy or Salty (辛).Adding salt to the seafood not only preserves the freshness but also helps forming natural umami.
Salted Squid (Ika Shio-kara) was among the most famous Shio-kara appetizers and it has been enjoyed for centuries. A secret story of Takowasabi begins with a simple curious question of what if we make Shio-kara type appetizer using Tako (Octopus).
We just celebrated 30years anniversary of Takowasabi birth. This defining moment made Azuma Foods today and this product development DNA is passed on...
The market always trusts us for making something unique. That is Azuma Foods.
For us, the best praise from customers is hearing phrases like “this is very unique” or “I’ve never seen this before”.
We always put an idea into practice.
We always stay humble and enjoy challenges with playful mind.
When our product development specialist accidentally found wasabi stem and Tako Shio-kara in a test kitchen and playfully mixed the two ingredients together and immediately fell in love with it.
He quickly brought the test sample to a new recruit, and he was pleasantly surprised by the delicious taste. Later, he surprised again how things proceed quickly in this company. By the way, this experience made him purse his career and now he became our president.
Our sales supervisor was so excited that he immediately took Takowasabi to his loyal customers.
Our production manager also really liked the flavour and he wanted to deliver Takowasabi to the world as soon as possible.
The playful product brought the whole company worked together to create one of a kind Takowasabi. The passion of each staff connected the entire company and the product quickly spread to the world!
Born from a corporate culture both playful and open to new challenges,
Tako Wasabi arose in the summer of 1992.